A cool and playful brand founded by UK based modern mum, Jazmin Garner.
Born in America and having lived in Europe before settling in England Jazmin has gained a unique taste and palette for design. The not so scandi/minimal vibe of her toys are just enough to entice an array of families from the design led to the bohos.
Together with her designer husband Ben, the husband and wife team enjoy playing with typography and design; finding new and original ways to make simple ideas more magical. They believe less is more.
Their aim is to create gender neutral toys an accessories that can be enjoyed by everyone.